Welcome to this webchat on ABX Trends for 2023 brought to you by MarTech Series and Demandbase. Jon Miller, CMO at Demandbase takes the hot seat in this session to share some interesting ABX fundamentals and best practices for 2023 and beyond.

In this webchat, Jon discusses:

• The Evolution of ABM Over The Years…How ABM has evolved into ABX
• What goals should be met at each stage of the Account-based Marketing cycle
• Common mistakes made by B2B marketers when trying to build ABM strategies
• Why Operations needs to be at the core of every ABM plan